We may stop reading half way through a book, we may choose not to see a movie, but there is no escaping the architecture and the articles of everyday use. The home environment we create and the things we need for our daily lives are simply indispensable. Their design doubtless plays a much bigger role than it si normally attributed.
A potted flower without question ranks among the common components of most modern households. Historically, flowerpots have had many forms, and for over 30 years we have known their selfwatering variety too. So it may seem there is no more space for innovations. However, contrary is the case, yet it is true: the more commonplace the article, the harder it gets to give it a quality design.
Today, more than ever before, the modern design is making use of intelligence, empathy, flexibility, critical detachment and general education. It is not enough just to visualize with bravura following the latest trends, as is often the case in the youngest generation of designers. Manufacturers have now been more and more inclined to hold the view that a long-term production strategy cannot be built up just on the concept of continuous introduction of innovations, but also on timelessness based upon exquisite craftsmanship and pronounced aesthetic quality.